Your Strategy Needs A Voice

Mar 11

Stop Playing Corporate Telephone

Remember that childhood game of telephone? Hilarious at age ten. Not so funny when it's your corporate strategy on the line.

After two decades of partnering with top companies, I've learned something crucial: When strategies fail, it's rarely about the strategy itself. It's not about your team. It's not even about your execution plan.

It's about the cascade.

The Hidden Gap in Strategy Execution

Here's what nobody talks about:

We spend MONTHS crafting strategy
We invest WEEKS aligning leadership
We dedicate DAYS to execution plans

And then? We scramble for HOURS, figuring out how to communicate it all.

What Successful Companies Do Differently

The most successful companies I've worked with don't necessarily build better strategies, hire smarter people, or spend more money on problems.

They've discovered the missing piece: Someone who OWNS the communication strategy.

This isn't about:

Adding another communications role
Creating another deck
Hosting another all-hands meeting

Enter the Strategic Narrative Director. This role is crucial. They:

Guard the message
Map the journey
Build the feedback loops

The Hard Truth

Your strategy isn't failing because it's flawed. It's failing because it's playing telephone. With every level it passes through:

The message shifts
The clarity fades
The impact weakens

Until your crystal-clear vision becomes... just another expensive PowerPoint.

Ask Yourself:

Can your frontline explain your strategy as clearly as your VPs?
Does every team understand their role?
Can you track how the message is landing?

If you answered "no" to any of these, your strategy is playing telephone.

The Solution

Your communication strategy deserves the same intensity as your business strategy because execution without clarity is just expensive chaos.

The key? Align your story. Amplify your impact.

Remember: In today's complex business environment, it's not just about having a great strategy—it's about ensuring that strategy maintains its power and clarity at every level of your organization.

Breah Gordon